IN JUST TWO MINUTES...??????😟😟😟
When i was promoted to a position where i had to handle a team of marketers, i use to go on calling the doctors along with my teammates. [Calling is the terminology used for meeting the doctors and doing promotions.] So, when we get to call on a new doctor whom we haven't met earlier i will remain a spectator watching my team member making the call. Every time, every one, does this mistake of rushing up with their product / services to the doctor and where they miss out the most important two factors which to be carried with them forever their life. BODY LANGUAGE & ATTITUDE.
Well...
What these has got to do with marketing??😏😏😏
If this question comes to your mind, then it is the right time for you to understand that these two are the most important qualities a human should have at all times which shows Your Skill & Confidence level. To be precise YOUR STRENGTH. 💪💪💪
When a person misses the right opportunity then IT'S A LOSS and when a marketer, misses its a huge loss as the impression created to the opposite person plays a vital role in a marketing carrier. So, due to over enthusiasm or in a hurry when a marketer does a mistake it will only create an impression that he / she is not strong enough for the job where again it may take several months or years to rewrite this opinion in doctors mind.
When i was taught to market by my Godfather, certain characteristics which he wanted me to carry forever was also taught to me, which actually made me who i am now. A marketer should have "4" characters.
1. EGO
2. BOLDNESS
3. AUTHORITIZATION
4. FEARLESS
A person until & unless confident enough about his / her product should not go to the field and do marketing. Its only when a marketer knows the product / service (or) the company (or) what they deliver - is the best, they will get this EGO. Only when, they won't feel shy to present themselves where as, they will hold their head up straight during the presentation where the body language explains the confidence with self respect.
When a person achieves such a EGO, then the BOLDNESS comes in the speech where the pitching of the product and explanations of the services happens in a rightful manner. A crystal clear speech which will be nailed in the doctors mind grabbing their attention with confidence on the marketer.
During the briefing or post briefing, if there are questions or doubts raised by doctor regarding any services, the marketer should be AUTHORITATIVE to clear the doubts by understanding and analyzing it within few seconds and should be able to promise on services which can be delivered. But the authoritization doesn't ends only with promising to the doctor but only when it is delivered as promised.
If a marketer feels at any point of time, that he / she isn't authoritative to promise on the services, he / she should be FEARLESS to ask an apology to the doctor and promise them to get back with the required details. Post which this should be considered as learning opportunity through which he / she becomes authoritative on that area and learn it AND the answers to be given authoritively to the doctor for the questions asked.
These all should happen when a marketing person meets a doctor from a hospital.
Is it possible in JUST 2 MINUTES??😕😕😕
When i was promoted to a position where i had to handle a team of marketers, i use to go on calling the doctors along with my teammates. [Calling is the terminology used for meeting the doctors and doing promotions.] So, when we get to call on a new doctor whom we haven't met earlier i will remain a spectator watching my team member making the call. Every time, every one, does this mistake of rushing up with their product / services to the doctor and where they miss out the most important two factors which to be carried with them forever their life. BODY LANGUAGE & ATTITUDE.
Well...
What these has got to do with marketing??😏😏😏
If this question comes to your mind, then it is the right time for you to understand that these two are the most important qualities a human should have at all times which shows Your Skill & Confidence level. To be precise YOUR STRENGTH. 💪💪💪
When a person misses the right opportunity then IT'S A LOSS and when a marketer, misses its a huge loss as the impression created to the opposite person plays a vital role in a marketing carrier. So, due to over enthusiasm or in a hurry when a marketer does a mistake it will only create an impression that he / she is not strong enough for the job where again it may take several months or years to rewrite this opinion in doctors mind.
When i was taught to market by my Godfather, certain characteristics which he wanted me to carry forever was also taught to me, which actually made me who i am now. A marketer should have "4" characters.
1. EGO
2. BOLDNESS
3. AUTHORITIZATION
4. FEARLESS
A person until & unless confident enough about his / her product should not go to the field and do marketing. Its only when a marketer knows the product / service (or) the company (or) what they deliver - is the best, they will get this EGO. Only when, they won't feel shy to present themselves where as, they will hold their head up straight during the presentation where the body language explains the confidence with self respect.
When a person achieves such a EGO, then the BOLDNESS comes in the speech where the pitching of the product and explanations of the services happens in a rightful manner. A crystal clear speech which will be nailed in the doctors mind grabbing their attention with confidence on the marketer.
During the briefing or post briefing, if there are questions or doubts raised by doctor regarding any services, the marketer should be AUTHORITATIVE to clear the doubts by understanding and analyzing it within few seconds and should be able to promise on services which can be delivered. But the authoritization doesn't ends only with promising to the doctor but only when it is delivered as promised.
If a marketer feels at any point of time, that he / she isn't authoritative to promise on the services, he / she should be FEARLESS to ask an apology to the doctor and promise them to get back with the required details. Post which this should be considered as learning opportunity through which he / she becomes authoritative on that area and learn it AND the answers to be given authoritively to the doctor for the questions asked.
These all should happen when a marketing person meets a doctor from a hospital.
Is it possible in JUST 2 MINUTES??😕😕😕
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