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MARKETING A VIEW

A Product or a Service coming for public use have to introduce with millions of peoples so that their product or services been bought or utilized respectively. The manufacturer or the service provider invests money to provide this which he can multiply only be selling their product / service which are known facts.

There are certain companies which are successful and some are not. This i would say, it is solely because of the market penetration of the product / service. In simple words it depends on the MARKETING of the product / service.
MARKETING is always divided into two : SELLING & PROMOTION.
Selling is determined for products where the number of products sold out identically shows the strength of marketing.

Promotion is the terminology for services where the number of people utilizing the services determines the strength of marketing.

Let us take a quick look at the industries coming under Selling & Promotion
Selling : FMCG, Electronics & Electricals, Home Furnishing, Jewellery etc.,
Promotion : Educational Institutions, Hospitals, Insurance, Hotels( Boarding & Lodging), etc.,

Here i think i can classify the third division in MARKETING - PROMO SALES for the industries like Pharmacy, Real Estate, Labs & Scans, Hotels (Food Providers) etc., which actually takes a bit of both Selling and Promotion.

What is the big difference between Selling and Promotion is - Promotion is selling ultimately a virtual product or we can say a concept where the marketer has to create and visualize the service of which he sells to the client or customer, which the so called client or customer cannot touch nor feel it physically but emotionally can be felt only when one involves himself to the briefing of the Marketer and understands it. Whereas Selling is little easier compared to Promotion as it is a product which is visible and can be physically felt where only comparison matters for the results.

Generally marketing is done only through Direct Selling, Advertisements and Referral Marketing across the globe. Whatever a company does as Marketing it falls only under these categories.

I have always been proud being a Marketer than carrying any big designations...  
www.wecare4all.in

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Location: T Nagar, Chennai, Tamil Nadu, India

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