Monday, November 12, 2018

MARKETING - A VIEW Contd.4...

JUST 2 MINUTES...πŸ˜•πŸ˜•πŸ˜•

When i was an amateur marketer, when i heard such replies from doctors, i was literally confused and didn't know many times what to brief the doctor in 2 minutes??. 
It happened like at some places i have left without talking anythingπŸ˜“πŸ˜“ as the doctor would had already called the patient in. During the thought process to break this ice, one fine day i utilized the given 2 minutes. I just thanked the doctor for the time given and asked an appointment with the doctor to discuss in detail. Waited, fixed my appointment with him and left the clinic handing over my business card. 
The day went and on the next day morning during my reporting to my godfather, i was asked if the appointment fixing to be considered as a call and my answer was YES which he accepted after a small briefing about the call made. 
During the following days did the same with many doctors and the day also came to me for meeting the doctor who was my first prospect with an appointment. Met him, had a detailed discussion for 20 minutes, THANKED HIM FOR HIS VALUABLE TIME and went back to the routine. 
Received a call in a week time asking for a particular surgical procedure cost and the doctor referred a patient to our hospital. The reference of the patient proved me, i was right about the way of approach and i did my detailing well.
There are times even during the appointments the doctor couldn't spare time to me and i have refixed for more than 7 times with them and did the detailing to make the doctor a valuable prospect for my institution. And yes there are times where i have stopped meeting certain doctors, about which we will see later.

What do we detail the doctor during the promotion? 

What is a Call ?? 
Meeting the doctor and promoting is called as a call which was told earlier isn't it...???

But what does a call has in it? 

What is a proper call? 

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