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MARKETING - A View. Contd.5....

WHAT IS A CALL ACTUALLY?

A call on a doctor has two main things : CALL OPENING & CALL CLOSING.

Many of the marketers do not concentrate on this. The time given towards a marketer solely depends on these two facts. General thought of many marketing people about a CALL is just Greeting a doctor and explaining the product / service with the tools they have. In my understanding such calls were proven ineffectiveЁЯСО as it is one among many promotions the doctor is gonna see. 

Those who have concentrated on the above given two facts has always made a place for themselves in the marketing industry ЁЯСН. Let us see what we can do about it.. 

CALL OPENING is always with greeting the doctor of course, as that's the basic thing to be done by anyone when we meet someone new, irrespective of their positions. But, after extending a warm greetings to the doctor marketers misses certain things, which has to be taken into prime considerationЁЯШХЁЯШХ due to which a prospect turns to non prospective lead. 

All the organizations trains their marketing people about their Product or Service which is necessary but doesn't becomes essential than training them on HOW TO MAKE A CALL???

Training on product or service definitely helps the marketer to achieve the first character a marketing person should have but, it alone doesn't helps the person to gain control on other three required characters. So a marketer should definitely have one attitude for being a skilled marketing person which is - QUESTIONING & 

QUESTIONING & REASONING are two prime facts any marketer should have and this attitude comes either as a persons birth attitude or grown attitude from the childhood because of parents or teachers which proves his learning attitude. 
A SEARCH IN LIFE..... A SEARCH FOR NEW THINGS..... WILL TO LEARN - 
These should be there with a person to be a good marketer. 

Person with such attitudes will be eager to learn on the products / services. When a person has such thrive of learning, they will reason themselves for accepting the product / services, so that they will be able to clear the doubts raised to them during their calls.  

Such reasoning sessions will help them partly but any person would be able to understand their own product or services completely, ONLY , when they are in field while facing questions for which the answers would be unknown to them. This actually gives them to gain control on the third character a marketing person requires over a period of time. 

DOES CALL DEPENDS ON CHARACTERS ?????
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