MARKETING - A VIEW contd.2...

HEALTHCARE - A word that has a power of Attraction, Respect, Honesty and Hospitality.

One may think - How this word can be so powerful ? Is it real?

I would say - Oh yes it is and i don't know if you are from healthcare or any other industry but when a person claims as a Healthcare person, one can see the people responding to him / her with great respect irrespective of creed, power, financial status and what-so-ever a person may have to show themselves big.

When i joined Healthcare Marketing with a corporate hospital at chennai which is well known across the globe just because of its Managing Director's skills, it was a dream come true senario in my life. My Managing Director was THE BEST DOCTOR & PERSON who is & will be my godfather forever my life. A character whom cannot be forgotten or ignored in life. Whatever he taught me, out of his experience and learning is nailed in my brains. He taught me about HEALTHCARE and the responsibility of a healthcare person on our society. There are lot of days as everlasting wonderful memories where i was taken along with him, side by side, during his hospital rounds to see how, he and his team of specialists treat patients coming to our hospital.

In Healthcare Marketing, there are again only TWO methods of promotion carried out which are REFERRAL MARKETING & DIRECT MARKETING.

A newly built or an upcoming hospital, has to promote their services between public - for them to get it utilized. So how does this happens ? As per medical ethics advertisement of an individual medical practitioner is forbidden but an institution can.
So advertising the hospital will do it all ? 😕NO..

This happens majorly through Individual Medical Practitioners practicing in different places. A person meeting these Doctors and doing marketing comes under DOCTOR REFERRAL SEGMENT which is called as DRT(Doctor Referral Team) or MPT(Medical Practitioner Team) in healthcare industry.
So what happens here is, an individual going to a nearby or known doctor for treatment will be diagnosed by the practitioner and could get treated there OR could be referred to such hospitals where certain facility is available to treat the patient, which again purely depending on the severity of the ailment and the decision of the doctor. Now a marketer has to meet such individual medical practitioners and explain the facilities available at his/her hospital along with the reason - WHY THE DOCTOR SHOULD SEND HIS / HER PATIENT to marketers hospital.

Well it seems easy right ?😊

But the beauty of it is, how a person can take the time of the doctor during his / her practice? Patients will be waiting right outside the cabin and couple of screamings also could be heard. And many who were / are into healthcare segment would had heard this answer during their meeting with the doctors.. "YOU GOT TWO MINUTES !"✌

Well two minutes would be over when you greet the doctor and start briefing, where the doctor would had already started saying - "OK OK ! I DON'T HAVE TIME, KINDLY LEAVE A BROCHURE IF YOU HAVE AND I WILL GO THROUGH WHEN I AM FREE AND WILL TALK WHEN YOU COME NEXT TIME ... And trust me there are gonna be lot of two minutes and the same reply is gonna come with slightest changes.

Now what to be done ? How one makes a selling in JUST two minutes ???? 😕😕😕

Sleep Apnea: The Hidden Sleep Disorder That Affects Your Breathing, Energy, and Long-Term Health

Sleep apnea is a sleep disorder in which a person’s breathing repeatedly stops or becomes very shallow during sleep. These breathing interruptions lead to poor-quality, fragmented sleep and reduced oxygen levels in the body. Although common, sleep apnea can be serious if left untreated because, over time, it puts extra strain on the heart, blood vessels, and other vital organs. Types of Sleep Apnea 1. Obstructive Sleep Apnea (OSA) This is the most common form. It occurs when the throat or upper airway becomes blocked or collapses temporarily during sleep. People with OSA often experience loud snoring, gasping, or choking episodes as the body struggles to reopen the airway. The brain briefly wakes the person—usually so quickly, that they don’t remember—to restore normal breathing. 2. Central Sleep Apnea (CSA) This type is less common. It happens when the brain fails to send proper signals to the breathing muscles, so breathing simply stops for short periods. Unlike OSA, there is no phys...

Why Adult Diaper Use is Rising Worldwide — What You Need to Know

Across the globe, more and more people are turning to adult diapers. The main reason? Urine or stool leakage, medically known as incontinence. This condition happens when the muscles and nerves that control bladder or bowel movements don’t work quite as well as they used to. What Causes Incontinence? ➡️ Weakening muscles that hold in urine or stool ➡️ Damage to the nerves that communicate with the brain ➡️ Changes in the body’s anatomy affecting normal control Incontinence usually results from factors such as ageing, injuries, nerve problems, infections, or certain medical conditions. Because the causes can vary widely, it’s important to see a healthcare provider for proper diagnosis and care. Why Is This a Growing Issue? Japan leads the world in adult diaper use because it has one of the oldest populations on Earth. But this is not just Japan’s story. Many countries across North America, Europe, and Asia are seeing similar trends as their populations age and people live lo...

Obesity and Sleep Apnea: The Hidden Connection That Affects Your Airway, Energy, and Long-Term Well-Being

Our previous blog on Sleep Apnea explains why this silent condition affects more than just sleep. Catch up now in case you missed it: https://wecare4all.blogspot.com/2025/12/sleep-apnea-hidden-sleep-disorder-that.html In this blog we are gonna see how Obesity and Sleep apnea are interlinked: Extra body weight makes sleep apnea much more common and more severe, mainly because it affects the airway and the way we breathe at night. Fat deposits around the neck and throat reduce the space inside the upper airway , which is a soft, flexible tube. So, when the throat muscles relax during sleep, the airway collapses more easily and blocks airflow. Extra fat around the chest and abdomen also limits lung movement and reduces the natural “stretch” that helps keep the airway open. As weight increases, the risk also increases. A higher BMI or a larger neck circumference is strongly linked to more frequent breathing pauses in sleep studies, and nearly half of adults with obesit...

We Care 4 'all' / SHE

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